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Michelle Engberg
Senior Creative & Multimedia Design Lead specializing in social-first campaigns and short-form video
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About
Marketing-focused visual/motion designer who leads high-polish campaign concepts through rollout across social, motion, print, and OOH. Notable for building scalable Figma systems and modular creative frameworks that enable fast, consistent high-volume production (including localization) and for streamlining workflows with AI and mid-cycle QA to hit tight deadlines while balancing multiple stakeholder goals.
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Key Strengths
- Led end-to-end visual design and motion execution across multi-format campaign deliverables (social, print, OOH)
- Unified competing stakeholder priorities into a single approved campaign direction under tight deadlines
- Built scalable Figma design systems enabling bulk edits, localization, and consistent high-volume output
- Rapid iteration capability: late CTA/messaging updates rolled out across many banner sizes via shared components/styles
- Strong QA discipline to ensure error-free execution and precise brand alignment
- Modular template frameworks that maintain variety and reduce creative fatigue at scale
- Effective remote collaboration via consolidated feedback, single source of truth, and clear async documentation
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