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Moksha Shah
Senior Performance Marketer specializing in full-funnel paid media and e-commerce growth
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Performance marketer focused on e-commerce growth, managing ~$50K/month budgets across Google, Meta, and TikTok. Emphasizes full-funnel structuring, creative/UGC testing (including validating via organic Instagram reach before paid scaling), and ROAS/CPC-driven optimization with experience rebuilding performance via TOF and geo-targeted acquisition.
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Key Strengths
- Owned and managed $50K/month paid media spend across Google and Meta for e-commerce
- ROAS-driven optimization with stated targets of 3x–4x
- Builds campaigns and creative strategy from scratch and iterates based on performance signals (CPC, reach, conversions)
- Uses organic testing (Instagram/UGC) to validate creatives before scaling in paid
- Diagnoses performance declines by restructuring funnel strategy and expanding top-of-funnel acquisition
- Applies geo-targeted campaigns (location/pincode) to rebuild awareness and feed retargeting
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