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Muhammad Alallah
Mid-level Performance Marketing Strategist specializing in paid acquisition for apps, SaaS, and e-commerce
Giza, EgyptGrowth Performance Marketer3 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Performance marketer currently running paid media for Network Glasses, managing a $50K+/month budget (heavily weighted to Google) and focused on conversion/in-app event goals. Reports driving a ~50% reduction in cost per purchase conversion through disciplined creative testing, funnel analysis, and bidding/CPA optimization across Google, Meta, and TikTok.
Experience
Growth Performance MarketerNagwa LTD
Growth Performance SpecialistBudget Digital Marketing Agency
Media Buyer and Digital Marketing SpecialistBudget Digital Marketing Agency
Education
Cairo Universitybachelor, Computer Science
Key Strengths
- Owned high-spend paid media budget ($50K+/month) with majority on Google
- Reduced cost per purchase conversion by ~50% since joining current company
- Systematic creative testing approach (isolating winners, rebalancing spend via separate ad sets)
- Full-funnel paid media structuring across prospecting/awareness/retargeting with incremental budget scaling based on ROAS/CPA
- Diagnosed performance declines by auditing funnel stages and improving results via bidding/CPA optimization
- Translates performance data into clear client-safe reporting with recurring monthly reviews
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