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Muhammad Alallah
Mid-level Performance Marketing Strategist specializing in paid acquisition for apps, SaaS, and e-commerce
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About
Performance marketer currently running paid media for Network Glasses, managing a $50K+/month budget (heavily weighted to Google) and focused on conversion/in-app event goals. Reports driving a ~50% reduction in cost per purchase conversion through disciplined creative testing, funnel analysis, and bidding/CPA optimization across Google, Meta, and TikTok.
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Key Strengths
- Owned high-spend paid media budget ($50K+/month) with majority on Google
- Reduced cost per purchase conversion by ~50% since joining current company
- Systematic creative testing approach (isolating winners, rebalancing spend via separate ad sets)
- Full-funnel paid media structuring across prospecting/awareness/retargeting with incremental budget scaling based on ROAS/CPA
- Diagnosed performance declines by auditing funnel stages and improving results via bidding/CPA optimization
- Translates performance data into clear client-safe reporting with recurring monthly reviews
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