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Nandita Handoo
Mid-level B2B Demand Generation Marketer specializing in ABM, marketing automation, and analytics
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About
B2B lifecycle/CRM marketer running highly technical scientific service-line campaigns (multi-omics, translational sciences, ddPCR) using HubSpot segmentation, lead scoring, and multi-channel execution (paid social, ABM, and content syndication). Delivered measurable pipeline impact (200+ leads, 120 MQLs) and improved conversions 5–6% through cross-functional ICP refinement and multivariate testing.
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Key Strengths
- Owned end-to-end B2B lifecycle/CRM campaign execution (strategy through reporting and optimization)
- Generated 200+ leads and qualified to 120 MQLs for BD handoff
- Hands-on experimentation: A/B and multivariate testing across email and landing pages tied to conversion metrics
- Data-driven optimization using conversion rate, bounce rate, click-throughs, form fills, and time-on-page
- Built targeted segments using ICP/titles, company type, job description, buyer intent, and funnel stage
- Improved conversions by 5–6% by refining segmentation with BD and SME input
- Cross-functional campaign leadership across Strategy, BD, Creative/Content, SMEs, Analytics, and Project Management
- Experience marketing highly technical scientific services (e.g., multi-omics, translational sciences, ddPCR testing)
Reference Highlights
- Takes full ownership of campaigns
- Delivers high-quality, impactful work
- Highly organized
- Proactive at identifying and resolving roadblocks
- Stays focused and precise under peak workload
- Quick at pinpointing issues and fixing them before escalation
- Strong analytical skills; spots patterns and trends others miss
- Creates clear, detailed reports that tell a story
- Improves campaign performance through data-driven recommendations
- Open, friendly, approachable
- Respectful and kind; strong with international teams
- Eloquent and clear communicator
- Excels under pressure
- Positive attitude during intense periods
- Consistently delivers despite restructuring and increased workload
- Drives the business forward amid challenges
Nandita's references speak for themselves. Let us connect you.
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