Nandita Handoo

About

B2B lifecycle/CRM marketer running highly technical scientific service-line campaigns (multi-omics, translational sciences, ddPCR) using HubSpot segmentation, lead scoring, and multi-channel execution (paid social, ABM, and content syndication). Delivered measurable pipeline impact (200+ leads, 120 MQLs) and improved conversions 5–6% through cross-functional ICP refinement and multivariate testing.

Experience

Education

Key Strengths

• Owned end-to-end B2B lifecycle/CRM campaign execution (strategy through reporting and optimization)
• Generated 200+ leads and qualified to 120 MQLs for BD handoff
• Hands-on experimentation: A/B and multivariate testing across email and landing pages tied to conversion metrics
• Data-driven optimization using conversion rate, bounce rate, click-throughs, form fills, and time-on-page
• Built targeted segments using ICP/titles, company type, job description, buyer intent, and funnel stage
• Improved conversions by 5–6% by refining segmentation with BD and SME input
• Cross-functional campaign leadership across Strategy, BD, Creative/Content, SMEs, Analytics, and Project Management
• Experience marketing highly technical scientific services (e.g., multi-omics, translational sciences, ddPCR testing)

Reference Highlights

• Takes full ownership of campaigns
• Delivers high-quality, impactful work
• Highly organized
• Proactive at identifying and resolving roadblocks
• Stays focused and precise under peak workload
• Quick at pinpointing issues and fixing them before escalation
• Strong analytical skills; spots patterns and trends others miss
• Creates clear, detailed reports that tell a story
• Improves campaign performance through data-driven recommendations
• Open, friendly, approachable
• Respectful and kind; strong with international teams
• Eloquent and clear communicator
• Excels under pressure
• Positive attitude during intense periods
• Consistently delivers despite restructuring and increased workload
• Drives the business forward amid challenges