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Patrick Zydziak
Mid-level marketing operations specialist specializing in growth and e-commerce optimization
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About
Lifecycle/CRM marketer with hands-on experience building and QAing high-volume split-test campaigns in Salesforce and Braze. They emphasize experimentation and revenue impact, using Tableau-based KPI analysis (AOV, conversion, refund rate) to identify winners and scale successful tactics like interactive spinning-wheel offers across products.
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Key Strengths
- End-to-end CRM campaign execution in Salesforce
- Cross-functional coordination with media buyers, QA, web development, and stakeholders
- Hands-on QA across sandbox and production environments
- Experimentation-driven lifecycle marketing
- Use of Tableau KPIs to evaluate test winners
- Revenue-focused optimization using AOV, conversion rate, and refund rate metrics
- Scaling successful campaign learnings across products
- Personalization in lifecycle messaging
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