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Priyanshi Gupta
Mid-level CRM Marketing Manager specializing in customer analytics and lifecycle marketing
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CRM and lifecycle marketer with hands-on experience across eCommerce retention, replenishment, post-purchase, and win-back programs. Brings a strong analytics lens to campaign strategy, using segmentation, holdouts, and A/B testing to optimize repeat purchase and revenue, with direct platform experience in Listrak, Braze, HubSpot, Shopify, and Nectar.
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Key Strengths
- Hands-on ownership of end-to-end CRM lifecycle campaigns
- Strong segmentation and customer data analysis
- Experience across email and SMS channels
- Structured testing using control groups, holdouts, and A/B tests
- Platform versatility across Listrak, Braze, HubSpot, Shopify, and Nectar
- Retention and replenishment expertise in eCommerce/DTC environments
- Thorough campaign QA and deployment monitoring
- Cross-functional collaboration with merchandising, creative, and analytics
- Data-driven optimization of win-back campaigns by inactivity cohort
- Mentoring junior team members and prioritizing by business impact
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