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Sadek Rahman
Mid-level Product Marketing & Events Leader specializing in B2B/B2C healthcare and SaaS
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About
Partnerships and GTM operator with experience across healthcare and the creator ecosystem: sourced and negotiated influencer deals for hormone healthcare products, and leveraged a personal network to land a major B2B white-label partnership driving steady monthly B2C sales. At TELUS Health, led a Learning product relaunch from one-time purchases to subscriptions (28% conversion vs 30% goal) and built a webinar acquisition loop optimized through iterative conversion experiments.
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Key Strengths
- Closed creator/influencer partnerships by aligning deliverables to creator workflow and providing scripts/brand kits
- Drove steady B2C sales via a large B2B white-label partnership sourced through personal network
- Led GTM relaunch shifting from one-time to recurring revenue; achieved 28% conversion vs 30% target in year one
- Improved webinar-to-lead conversion through iterative, data-driven experimentation (in-webinar polls, earlier CTA/survey, email follow-up cadence, script optimization)
- Strong creator relationship management (events, gifting/merch cadence, in-person activations) and emerging talent evaluation via deeper conversations and referrals
Reference Highlights
- effective at building high-value partnerships and external relationships
- key contributor to successful offline event execution
- professional and confident in outward-facing situations
- clearly positioned brand value
- built rapport quickly with partners
- strong communication skills
- strong strategic thinking
- drove brand awareness and generated reusable social content/social proof
Sadek's references speak for themselves. Let us connect you.
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