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Tasha Macri
Senior Full-Funnel Digital Marketing Manager specializing in eCommerce growth
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Performance marketer with ecommerce experience at Rocky Mountain Oils managing $120K+/month across Meta and Google, building a full-funnel system that ties paid media to Klaviyo email flows and Attentive SMS. Known for promotion-led scaling (e.g., BOGO launches) with granular retargeting segments and rapid creative pruning, driving a 22% ROAS lift and 130% increase in Klaviyo flow sales.
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Key Strengths
- Managed $120K+/month paid media budget across Meta and Google
- Improved efficiency by reducing CAC while increasing last-click ROAS
- Drove 22% ROAS increase via subscriber retargeting and add-to-cart conversion focus
- Increased Klaviyo flow sales 130% through funnel + lifecycle integration
- Built full-funnel system integrating paid social/search with email and SMS retargeting
- Promotion-based budget allocation and rapid in-day optimization (scaled spend when ROAS >10x)
- Strong measurement discipline using UTMs, GA4, and Klaviyo audience behavior to validate performance
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