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Tasmeena Maryam
Senior Design Lead specializing in brand strategy and multi-channel digital campaigns
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About
Senior Art Director/design lead focused on high-polish marketing creative and brand systems, spanning a packaging relaunch campaign and a B2B rebrand for a complex, data-driven product (ROIOn). Experienced building scalable Figma design systems and modular templates that enable rapid iteration and late-stage changes without quality drift, plus short-form social video production using After Effects/Premiere/CapCut in fully remote, async workflows.
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Key Strengths
- Led creative direction for a packaging relaunch to refresh brand for a younger audience across social channels
- Built clear visual toolkits/design systems (colors, typography, templates) to maintain consistency at scale
- Drove measurable social performance improvements (increased engagement and considerable organic reach) after brand refresh
- Translated complex, data-driven B2B product value into an accessible, credible brand system across web and print
- Designed scalable Figma systems enabling fast bulk edits via centralized styles/variables and nested components
- Handled late-stage executive typography changes efficiently through global style updates plus QA, avoiding launch delays
- Strong short-form social editing instincts (hooks, tight pacing, bold captions for sound-off viewing) with multi-placement exports
- Balances performance-driven iteration with brand protection in collaboration with UA/growth and product teams
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