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Ahmed Farouk
Senior Media Buyer specializing in Meta Ads and performance marketing
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About
Growth/partnership marketer with experience across mobile app creator campaigns and D2C ecommerce GTM, emphasizing performance-based deal structures (CPA/CPI/rev share) and rigorous creative testing. Also runs a marketing agency and leveraged a real-estate/finishing network to build a referral channel that cut CAC ~25% for a kitchen design client; background includes civil engineering and real estate involvement.
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Key Strengths
- Closed performance-based creator partnerships with capped budgets and bonus incentives
- Drove +20% installs above expectations via creator campaign optimization and A/B testing
- Reduced customer acquisition cost ~25% by building a warm-lead referral network (real estate agents/finishing engineers)
- Led GTM for a D2C coffee brand using creative-first full-funnel paid social (Meta) plus TikTok organic
- Designed an organic-to-paid creative testing loop using engagement benchmarks to select winning ads
- Used data insights to pivot from polished studio ads to authentic low-fi content, lowering CPA
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