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Allison Weeks
Senior News Producer specializing in broadcast and social media storytelling
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About
Performance marketer focused on paid social and search across Meta, Google, TikTok, Instagram, and Facebook. Demonstrates a methodical approach to full-funnel media buying, creative and audience testing, and diagnosing stalled performance through metrics like CPA, ROAS, frequency, and audience saturation. Seeking a full-time role.
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Key Strengths
- Full-funnel paid media strategy across Meta, Google, and TikTok
- Data-driven budget allocation using CPA, ROAS, and conversion rate trends
- Structured testing framework isolating one variable at a time
- Uses statistical significance and baseline comparisons to avoid false positives
- Diagnoses performance issues through funnel metrics, frequency, and audience saturation
- Identifies and addresses creative fatigue with refreshes and audience expansion
- Measures upper-funnel performance through engagement, watch time, and shares
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