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Beth Hunsickerparker

Executive Marketing Leader specializing in consumer-centric growth and brand transformation

Colorado, USAFounder and President25 years experienceExecutiveMarketing & AdvertisingConsumer Packaged Goods (CPG)Food & Beverage
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About

Operations-focused executive leader with experience spanning Fortune 500 and early-stage startups, known for building marketing and cross-functional operating systems from scratch. At Quinn Foods, introduced alignment frameworks (Four Helpful Lists, RASTI) and SOP rigor that helped achieve 5.5 ROAS and a 41% lift in household penetration; at Zoox, redesigned product development workflow and stage-gates, supporting 30% growth.

Experience

Founder and PresidentDotMap Marketing Partners
Vice President of MarketingQuinn Foods
Vice President of Brand MarketingEmeritus
Adjunct Professor of MarketingColorado State University

Education

Washington University in St. Louismaster, Business Administration
Indiana Universitybachelor, Business

Key Strengths

  • Built first marketing function from the ground up at an early-stage CPG brand (Quinn Foods)
  • Implemented operational frameworks (Four Helpful Lists, RASTI) and SOPs to drive cross-functional alignment
  • Delivered 5.5 ROAS on performance marketing
  • Increased household penetration by 41%
  • Improved product development operations at Zoox via clarified roles/responsibilities and a right-sized stage-gate process
  • Enabled more objective cross-functional feedback loops in product development
  • Operational changes supported 30% organizational growth at Zoox
  • Effective founder/executive coaching through collaborative planning, KPI-setting, and ongoing transparency

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Languages

English

Skills

Marketing strategyGrowth marketingP&L managementStrategic advisingBrand strategyBrand marketingDemand generationInnovation strategyOrganizational transformationBusiness transformationConsumer insightsConsumer-centric decision-makingGo-to-market strategyPackaging strategyCommunications strategy