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Beth Hunsickerparker - Founder and President in Colorado, USA

Beth Hunsickerparker

Executive Marketing Leader specializing in consumer-centric growth and brand transformation

DotMap Marketing PartnersWashington University in St. LouisColorado, USA25 Years ExperienceExecutive Level

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About

Operations-focused executive leader with experience spanning Fortune 500 and early-stage startups, known for building marketing and cross-functional operating systems from scratch. At Quinn Foods, introduced alignment frameworks (Four Helpful Lists, RASTI) and SOP rigor that helped achieve 5.5 ROAS and a 41% lift in household penetration; at Zoox, redesigned product development workflow and stage-gates, supporting 30% growth.

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Key Strengths

  • Built first marketing function from the ground up at an early-stage CPG brand (Quinn Foods)
  • Implemented operational frameworks (Four Helpful Lists, RASTI) and SOPs to drive cross-functional alignment
  • Delivered 5.5 ROAS on performance marketing
  • Increased household penetration by 41%
  • Improved product development operations at Zoox via clarified roles/responsibilities and a right-sized stage-gate process
  • Enabled more objective cross-functional feedback loops in product development
  • Operational changes supported 30% organizational growth at Zoox
  • Effective founder/executive coaching through collaborative planning, KPI-setting, and ongoing transparency

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Experience

Founder and PresidentDotMap Marketing Partnersfreelance
Vice President of MarketingQuinn Foods
Vice President of Brand MarketingEmeritus
Adjunct Professor of MarketingColorado State Universitypart-time

Education

Washington University in St. Louismaster, Business Administration
Indiana Universitybachelor, Business

Skills

P&L managementGo-to-market strategyTeam buildingCross-functional leadershipStrategic planningChange managementMarketing strategyGrowth marketingStrategic advisingBrand strategyBrand marketingDemand generationInnovation strategyOrganizational transformationBusiness transformation

Languages

English

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Beth HunsickerparkerExecutive Marketing Leader specializing in consumer-centric growth and brand transformation