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Beth Hunsickerparker
Executive Marketing Leader specializing in consumer-centric growth and brand transformation
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About
Operations-focused executive leader with experience spanning Fortune 500 and early-stage startups, known for building marketing and cross-functional operating systems from scratch. At Quinn Foods, introduced alignment frameworks (Four Helpful Lists, RASTI) and SOP rigor that helped achieve 5.5 ROAS and a 41% lift in household penetration; at Zoox, redesigned product development workflow and stage-gates, supporting 30% growth.
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Key Strengths
- Built first marketing function from the ground up at an early-stage CPG brand (Quinn Foods)
- Implemented operational frameworks (Four Helpful Lists, RASTI) and SOPs to drive cross-functional alignment
- Delivered 5.5 ROAS on performance marketing
- Increased household penetration by 41%
- Improved product development operations at Zoox via clarified roles/responsibilities and a right-sized stage-gate process
- Enabled more objective cross-functional feedback loops in product development
- Operational changes supported 30% organizational growth at Zoox
- Effective founder/executive coaching through collaborative planning, KPI-setting, and ongoing transparency
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