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BS
Briana Schoffman
Director-level Program & Professional Services Leader specializing in Enterprise SaaS and PMO
Sr. Director, Global Strategic Program Management & Professional Services25 years experienceDirectorSaaSTechnologyProfessional Services
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About
Entrepreneur who invested in a startup franchise concept and opened a dog-grooming store that became the most successful location in company history within one year, with projected revenue of $600K+ in 2026. Uses structured market sizing (PAM/TAM) and GTM thinking, and has executed cost-effective local marketing through grassroots social and community sponsorships.
Experience
Sr. Director, Global Strategic Program Management & Professional ServicesMarigold
AVP, IT Program Manager Professional ServicesFINEOS
Director, PMO Business Transformation and Strategic InitiativesGuardian Life Insurance (Reed Group)
Global Head of Professional Services & PMO | Project and Portfolio ManagementTrimble Inc.
Global Portfolio Manager | Director of Product Development / MarketingTrimble Inc.
Product Owner/Project ManagerThomson Reuters
Education
University of St. Thomasmaster, Business Administration & Technology
University of Wisconsinbachelor, Microbiology & Immunology and Biology
Key Strengths
- Opened a startup franchise location and became the most successful in company history within 1 year
- Revenue growth track: projecting over $600K in 2026 for franchise store
- Strong market/opportunity evaluation using PAM/TAM and GTM planning
- Customer-centric strategy informed by being the target market (dog grooming)
- Effective low-budget go-to-market execution via grassroots social media and local sponsorships
- Strategic location selection focused on accessibility and affluent demographics
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