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Chirag Kothiya
Mid-level Media Buyer specializing in paid social, lead generation, and AdTech automation
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About
Performance marketer focused on high-spend lead generation, running $50K+/month across Meta, Google, and native. Emphasizes profitability metrics (CPL, RPC, CVR) and a rigorous creative/landing-page testing cadence, reporting ~30–40% CPL reductions on Meta across multiple verticals while scaling volume. Builds cross-platform tracking dashboards and custom AI tools to launch and iterate campaigns at scale.
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Key Strengths
- Managed and scaled $50K+/month lead gen spend across Google, Meta, and native traffic
- Reduced Meta CPL by ~30–40% across finance, health, beauty, and auto while increasing volume
- Structured iterative testing from traffic/audiences to aggressive weekly creative iteration plus landing page tweaks
- Data-driven budget allocation using cross-platform dashboards and CPL thresholds
- Clear creative testing system (1 campaign/1 ad set structure, dynamic ads, angle-based testing) with scale/kill rules
- Diagnosed funnel performance stalls and restored growth via content/landing page flow improvements that lifted conversion rate
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