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Chirayu Arya
Senior Marketing Manager specializing in GTM, product marketing, and growth for SaaS and consumer tech
Austin, TXSr. Marketing Manager4 years experienceSeniorMarketing & AdvertisingSaaSHR Technology
ScreenedIdentity Verified
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About
Growth-creative marketer/designer who owns end-to-end experimentation across web and paid social/search. Led Enso Home’s site redesign and creative refreshes that materially improved lead gen (28% leads, -22% CPA, higher ROAS) and directed SCALIS product/video assets that supported an email-driven pipeline impact of $1.47M.
Experience
Sr. Marketing ManagerENSO HOMES
Sr. Marketing ManagerSCALIS
Marketing ManagerELECTRIQ (DRINKS)
Digital Marketing ManagerMATCHAIN
Education
Duke University, The Fuqua School of Businessmaster, Business Administration, Management Science & Technology Management
University of Delhibachelor, Business Economics
Key Strengths
- Drove measurable performance lift via website redesign (28% increase in leads, 22% lower CPA, improved ROAS)
- Improved engagement through messaging/visual/CTA optimization (42% increase in time on page)
- Data-driven creative iteration based on drop-off and hook performance (22%+ CTR lift; improved CPC/ROAS)
- Rapid modular creative testing to reduce fatigue and increase sign-ups/engagement
- Led cross-functional creative production (creative direction, storyboarding, editor/designer guidance)
- Created sales impact from product video used in email blast ($1.47M pipeline influenced)
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