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Jonathan Gelfand
Executive marketing and product leader specializing in FinTech and credit card growth
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About
Commercial GTM leader and former managing director with over a decade of experience building partner-led growth strategies and closing revenue-generating deals for major consumer brands. Has operated both as an advisor and an in-house GM, with hands-on ownership across market mapping, channel strategy, negotiations, and launch execution. Stands out for tying strategy directly to measurable business outcomes, including significant lift for Caesars and successful program development for JetBlue.
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Key Strengths
- end-to-end GTM ownership from strategy through launch and optimization
- partner-led growth expertise with major brands including JetBlue, Caesars, Fidelity, and REI
- commercially accountable operator who sourced engagements and converted prospects into ongoing clients
- GM-level ownership of acquisition strategy, channel mix, offers, and revenue outcomes
- market-entry execution in credit unions via partnerships, conferences, webinars, and direct sales
- creative deal structuring using pay-for-performance pricing to close Caesars
- delivered measurable client impact: 13% more visits, 7% more gaming revenue, 31% more hospitality spend at Caesars
- used survey-based competitive market mapping to shape JetBlue program strategy
- strong in-person relationship building with senior buyers and partners
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