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Chris Flynn-Rozanski
Executive Business Development & Partnerships Leader in Healthcare Technology
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About
Co-founded and led the business side of Plasma Nutrition for a decade, commercializing atmospheric-plasma technology to improve protein efficacy/absorption. Bootstrapped for 5 years before raising venture funding, leveraged FoodX accelerator validation, and navigated a major go-to-market pivot (B2C to B2B). Drove growth by renegotiating out of an exclusive manufacturing arrangement and scaling to roughly six brand partners within a year.
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Key Strengths
- 10 years co-founding and leading business for Plasma Nutrition from concept through commercialization
- Balanced technical MVP development with market discovery via extensive expert/industry conversations
- Used accelerator acceptance (FoodX) as external validation to build credibility with partners
- Data-driven strategy under ambiguity (scenario analysis + qualitative channel feedback)
- Successfully renegotiated out of a 3-year manufacturing partnership to pursue multi-partner growth
- Expanded to ~6 brand customers within 12 months after shifting to a multi-point manufacturing strategy
- Built lean org while bootstrapped for 5 years; later raised venture funding in year 6
- Early team building across sales, marketing/PR, and R&D (including senior industry sales hire and specialist consultants)
- Metrics/OKR cadence enabled major strategic pivot from B2C product concept to B2B technology licensing/enablement
- Strong external representation: investor pitching, partner/customer alignment, keynote speaking
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