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Mark Risis
Executive Data & Marketing Science Leader specializing in data strategy and partnerships
Livingston, NJManaging Director22 years experienceExecutiveAdvertisingMarketing & Advertising TechnologyMedia & Entertainment
ScreenedIdentity Verified
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About
Entrepreneur building a mental healthcare solution (business plan + prototype; no capital raised yet) targeting therapists and patients. Former Fortune 50 leader who drove a multi-year digital transformation from stakeholder discovery through funding and execution, and previously scaled a data monetization offering by securing 20+ channel partnerships and investing in partner enablement and brand awareness.
Experience
Managing DirectorOmnicom Media Group
VP Strategy & Global Data EcosystemPepsiCo
GM, Head of Data Products & Partnerships - TVLiveRamp
GM, Head of Data Strategy & PartnershipsIBM Watson Advertising / The Weather Company
Head of Data Strategy & Business DevelopmentTiVo
Co-FounderBrand New World
Education
Duke Universitybachelor, Self-designed: Competing Views on Human Nature—Neuroscience vs. Humanities
Key Strengths
- Led Fortune 50 digital transformation by creating a centralized platform/function to reduce duplication and fragmentation
- Built business plan with value realization forecast and roadmap; secured funding and executed strategy over 3 years
- Strong change-management approach to resistance (empathy, coaching, patience, bringing stakeholders along)
- Scaled a data monetization business via 20+ channel partnerships to expand distribution and reduce purchasing friction
- Structured GTM decision-making under constraints (evaluates channel LOE, upside/risks, velocity, penetration, competitive dynamics)
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