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Mark Risis

Executive Data & Marketing Science Leader specializing in data strategy and partnerships

Omnicom Media GroupDuke UniversityLivingston, NJ22 Years ExperienceExecutive Level

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About

Entrepreneur building a mental healthcare solution (business plan + prototype; no capital raised yet) targeting therapists and patients. Former Fortune 50 leader who drove a multi-year digital transformation from stakeholder discovery through funding and execution, and previously scaled a data monetization offering by securing 20+ channel partnerships and investing in partner enablement and brand awareness.

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Key Strengths

  • Led Fortune 50 digital transformation by creating a centralized platform/function to reduce duplication and fragmentation
  • Built business plan with value realization forecast and roadmap; secured funding and executed strategy over 3 years
  • Strong change-management approach to resistance (empathy, coaching, patience, bringing stakeholders along)
  • Scaled a data monetization business via 20+ channel partnerships to expand distribution and reduce purchasing friction
  • Structured GTM decision-making under constraints (evaluates channel LOE, upside/risks, velocity, penetration, competitive dynamics)

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Experience

Managing DirectorOmnicom Media Group · Jan 2024 – Present
VP Strategy & Global Data EcosystemPepsiCo · Jan 2020 – Jan 2024
GM, Head of Data Products & Partnerships - TVLiveRamp · Jan 2019 – Jan 2020
GM, Head of Data Strategy & PartnershipsIBM Watson Advertising / The Weather Company · Jan 2016 – Jan 2019
Head of Data Strategy & Business DevelopmentTiVo · Jan 2008 – Jan 2016
Co-FounderBrand New World · Jan 2004 – Jan 2008

Education

Duke Universitybachelor, Self-designed: Competing Views on Human Nature—Neuroscience vs. Humanities

Skills

Business DevelopmentData ScienceTeam LeadershipGo-to-Market StrategyPrototypingChange managementCoachingEnterprise Data StrategyData StrategyData Ecosystem DevelopmentData ProductsData PartnershipsStrategic PartnershipsData MonetizationMarketing Science

Languages

English

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Mark RisisExecutive Data & Marketing Science Leader specializing in data strategy and partnerships