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Daniel Brown
Executive GTM marketing leader specializing in SaaS, FinTech, and payments growth
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About
Senior GTM and growth leader with 20+ years in marketing and deep experience scaling revenue systems across SaaS, fintech, payments, HR tech, and AI businesses. Most notably drove 228% YoY MQL growth and 89% growth in marketing-sourced ARR at APS Payroll, and has led high-ROI, multi-channel pipeline programs and geographic expansion strategies tied directly to revenue outcomes.
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Key Strengths
- 20+ years in marketing and 14+ years building growth systems
- Cross-industry GTM leadership across SaaS, fintech, payments, HR tech, and AI
- Drove 228% YoY MQL growth at APS Payroll
- Increased marketing-sourced ARR by 89% at APS Payroll
- Strong ICP refinement and targeting strategy based on conversion analysis
- Geographic expansion strategy for Southeast and Texas markets
- Built territory-based campaigns tied to MQLs, pipeline, opportunities, and revenue
- Sales and marketing alignment on MQL definitions, pipeline stages, and handoffs
- Multi-touch pipeline generation across email, direct mail, webinars, landing pages, and sales outreach
- Delivered 733% ROI on a national county-focused campaign at Catalis
- Generated six-figure pipeline contributions in new markets
- Enterprise deal support through discovery, stakeholder alignment, and business case development
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