Edgar Abarca

About

Marketing creative/designer with experience at Ushur creating enterprise-facing sales enablement and brand systems, focused on simplifying complex AI-driven product messaging without losing technical accuracy. Builds scalable Figma-based foundations and templated workflows (including lightweight short-form video) to support high-volume output across teams, using structured async collaboration via Slack and PDF markup reviews.

Experience

Key Strengths

• Creates high-polish sales enablement decks that clarify complex AI products for enterprise buyers
• Builds practical, usable brand guideline systems to restore consistency across teams, vendors, and regions
• Strong narrative structuring to mirror real sales conversations (problem → value → differentiation)
• Design-system mindset: establishes foundations and structured components/auto-layout for scalable output
• Efficient lightweight video production using templated structure (intro/body/CTA) and multi-platform exports
• Process-oriented collaborator: clear creative briefs, PDF markup reviews, and centralized Slack communication
• Proactively refreshes templates and brand guidelines during slower periods to enable high-volume production

Reference Highlights

• Top-notch design craft and polish
• Strong at translating verbal ideas into visuals
• Versatile across many visual styles
• Highly collaborative; thrives in critique/feedback environments
• Receptive to critical feedback; not defensive
• Results-oriented and data-driven in creative iteration
• Systematic approach to improving designs using testing feedback
• Systems-minded; builds scalable templates and frameworks
• Highly organized and efficiency-driven
• Improves team speed and consistency through templates/systems
• Adaptable; served as sole videographer for a period
• Works well autonomously with strong focus
• Extremely hardworking (willing to work very long hours)
• Proactively explores and pushes for best possible design output