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Edgar Abarca
Director-level Graphic Designer and Corporate Marketing Leader specializing in brand systems and B2B design
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About
Marketing creative/designer with experience at Ushur creating enterprise-facing sales enablement and brand systems, focused on simplifying complex AI-driven product messaging without losing technical accuracy. Builds scalable Figma-based foundations and templated workflows (including lightweight short-form video) to support high-volume output across teams, using structured async collaboration via Slack and PDF markup reviews.
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Key Strengths
- Creates high-polish sales enablement decks that clarify complex AI products for enterprise buyers
- Builds practical, usable brand guideline systems to restore consistency across teams, vendors, and regions
- Strong narrative structuring to mirror real sales conversations (problem → value → differentiation)
- Design-system mindset: establishes foundations and structured components/auto-layout for scalable output
- Efficient lightweight video production using templated structure (intro/body/CTA) and multi-platform exports
- Process-oriented collaborator: clear creative briefs, PDF markup reviews, and centralized Slack communication
- Proactively refreshes templates and brand guidelines during slower periods to enable high-volume production
Reference Highlights
- Top-notch design craft and polish
- Strong at translating verbal ideas into visuals
- Versatile across many visual styles
- Highly collaborative; thrives in critique/feedback environments
- Receptive to critical feedback; not defensive
- Results-oriented and data-driven in creative iteration
- Systematic approach to improving designs using testing feedback
- Systems-minded; builds scalable templates and frameworks
- Highly organized and efficiency-driven
- Improves team speed and consistency through templates/systems
- Adaptable; served as sole videographer for a period
- Works well autonomously with strong focus
- Extremely hardworking (willing to work very long hours)
- Proactively explores and pushes for best possible design output
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