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ET
Eduardo TorresRomero
Senior Performance Marketer specializing in paid acquisition and direct response
Mesa, AZIndependent Performance Marketer – Direct ResponseSeniorDigital MarketingAdvertisingE-commerce
ScreenedReferences VerifiedIdentity VerifiedStrongly Recommended
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About
Performance marketer with hands-on ownership of Meta, Google (Search/Shopping), TikTok, and Bing campaigns, including running their own e-commerce store. Reported generating ~$40k/month revenue on ~$8k/month ad spend with ~40% profit and achieving insurance lead CPL as low as ~$5.50. Uses creative/audience testing, lookalikes, and landing-page diagnostics (Microsoft Clarity) to troubleshoot and scale.
Experience
Independent Performance Marketer – Direct ResponseIndependent
Key Strengths
- Drove ~$40k/month e-commerce revenue on ~$8k/month Meta ad spend (~40% profit)
- Reduced insurance lead CPL to ~$5.50 using Meta video ads
- Systematic creative testing (images vs video, hooks) and scaling winners
- Built and leveraged lookalike audiences after a few hundred sales
- Diagnoses performance issues using funnel-stage signals and Microsoft Clarity (ad-to-lander vs lander-to-offer vs conversion)
Reference Highlights
Strongly Recommended
- Highly effective autonomous owner of large-budget accounts
- Strong analytical judgment
- Quickly identifies performance bottlenecks
- Diagnoses funnel issues effectively
- Implements data-driven solutions with minimal oversight
- Strong testing-to-scaling execution
- Knows when to scale horizontally vs vertically
- Balances risk appropriately (risk-mitigating without being overly risky)
- Disciplined focus on CPA and ROAS targets
- Strong strategic judgment in testing/optimization/scaling
- Good intuition on when to continue vs pause efforts
- Validates/invalidates ideas quickly
- Distinguishes noise from true performance changes
- Efficient resource allocation across the funnel
- Careful manual bidding during scaling
- Efficient budget management during testing
- Never missed a deadline
- Willing to work extremely hard to meet commitments
- Stays within budget (exceptions attributed to external factors)
- Consistently exceeds KPIs
- Clear, honest, calm communicator under pressure
- Transparent and solution-oriented with stakeholders
- Maintains composure and builds trust during challenges
- Strong ownership and accountability
- Connects paid media work to broader business objectives
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