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Edward Orsi
Senior Digital Marketer specializing in B2B SaaS demand generation and performance marketing
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Growth-creative marketer with experience optimizing evergreen campaigns (including Laserfiche document management) by testing landing page/offer strategy—e.g., routing search traffic to a buyer’s guide ebook—and reporting sustained 4:1 ROAS. Emphasizes disciplined A/B testing (isolating single variables like CTAs) across Meta/TikTok/YouTube and applies funnel-stage CTA learnings to improve performance.
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Key Strengths
- Owned end-to-end growth-creative campaign iteration on historical/evergreen campaigns
- Improved paid search performance by shifting traffic to a high-value ebook lead magnet (buyer’s guide)
- Maintained 4:1 ROAS on evergreen campaigns
- Disciplined experimentation approach (isolating variables in A/B tests)
- Funnel-aware CTA testing (e.g., “get a consultation” top-funnel vs “get a demo” mid-funnel)
- Improved email CTR by moving CTAs above the fold
- Strong organizational process using documentation, version control, and project management tools
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