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EO
Edward Orsi
Senior Digital Marketer specializing in B2B SaaS demand generation and performance marketing
Long Beach, CADigital Marketing Specialist12 years experienceSeniorSaaSB2B MarketingEnterprise Software
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About
Growth-creative marketer with experience optimizing evergreen campaigns (including Laserfiche document management) by testing landing page/offer strategy—e.g., routing search traffic to a buyer’s guide ebook—and reporting sustained 4:1 ROAS. Emphasizes disciplined A/B testing (isolating single variables like CTAs) across Meta/TikTok/YouTube and applies funnel-stage CTA learnings to improve performance.
Experience
Digital Marketing SpecialistLaserfiche
Digital Marketing CopywriterLaserfiche
Technical Curriculum DesignerLaserfiche
Brand ManagerCodeREV Kids
Product ConsultantCodeREV Kids
Education
Boston Universitymaster, Film (Screenwriting)
Villanova Universitybachelor, Computer Science
Key Strengths
- Owned end-to-end growth-creative campaign iteration on historical/evergreen campaigns
- Improved paid search performance by shifting traffic to a high-value ebook lead magnet (buyer’s guide)
- Maintained 4:1 ROAS on evergreen campaigns
- Disciplined experimentation approach (isolating variables in A/B tests)
- Funnel-aware CTA testing (e.g., “get a consultation” top-funnel vs “get a demo” mid-funnel)
- Improved email CTR by moving CTAs above the fold
- Strong organizational process using documentation, version control, and project management tools
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