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Elva Krantz

Executive HR Leader (CPO/VP) specializing in PE-backed transformation and people strategy

Cerulean SonarBethel UniversityGaylord, MN10 Years ExperienceExecutive Level

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About

People/operations leader who builds scalable HR and operating infrastructure for growing companies, including greenfield HR buildouts, HRIS/people analytics, compensation and career-path frameworks, and operating model redesign. Drove measurable impact at DCM Services by breaking down silos to support expansion into three new states and improving retention by 30%+, and has advised a startup CEO at Cerulean Sonar for six years to translate innovation into execution.

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Key Strengths

  • Built HR infrastructure from scratch as first Chief People Officer (Wakefield Pork)
  • Introduced HR technology and analytics to professionalize HR in early-stage environments
  • Designed compensation structures with career paths and skill requirements
  • Redesigned HR operating model to eliminate redundancies and align decision rights (DCM Services)
  • Enabled expansion into 3 new states while improving retention by 30%+ (DCM Services)
  • Uses an inclusive diagnostic approach (data + observation + conversation) to identify bottlenecks and pain points
  • Effective founder/executive mentor translating vision into scalable operating structure (6-year advisor to Cerulean Sonar CEO)

Reference Highlights

Strongly Recommended
  • great at assessing and improving systems and processes
  • instrumental in building recruiting and onboarding to support rapid growth
  • data-driven approach to compensation (market research)
  • holistic compensation approach (benefits and bonus emphasis)
  • provided operational guidance with measurable impact
  • created tiered career progression that incentivized continuous learning
  • built an internal 'farm team' talent pipeline for the organization
  • hands-on advisor to founder and executive team
  • strong focus on employee engagement and positive culture
  • receptive to leadership ideas and goals
  • kept leadership grounded by tying decisions to core values
  • experienced and effective in fast-growth environments
  • adaptable—tailors strategies to different organization styles, sizes, and needs

Elva's references speak for themselves. Let us connect you.

Experience

BOARD MEMBERCerulean Sonar · Jan 2025 – Present
Strategic AdvisorCerulean Sonar · Jan 2019 – Jan 2025
ADVISORActivated Research Co. · Jan 2020 – Jan 2024
CHIEF PEOPLE OFFICERWakefield Pork, Inc. · Jan 2023 – Jan 2024
VICE PRESIDENT, HRDCM Services · Jan 2021 – Jan 2023
DIRECTOR, HRIP Corporation · Jan 2019 – Jan 2021
DIRECTOR, HRMMD · Jan 2014 – Jan 2018

Education

Bethel Universitybachelor, Human Resource Management & Business Management

Skills

Vendor managementRegulatory complianceBudget managementCross-functional leadershipWorkforce planningChange managementprocess improvementHR strategyPeople strategyBusiness outcomes leadershipWorkforce strategyOrganizational transformationOrganizational designM&A integrationM&A workforce strategy

Languages

English

Certifications

SHRM-SCPPE-CHRO (Sync Executive Partners)HCS (Human Capital Institute)GRP (WorldatWork)Prosci Change ManagementOrganization Development (University of Minnesota)

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Elva KrantzExecutive HR Leader (CPO/VP) specializing in PE-backed transformation and people strategy