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Patricia Ceron
Senior Growth & Demand Gen Marketer specializing in B2B SaaS partnerships and GTM
Vancouver, BC, CanadaMarketing Consulting20 years experienceSeniorMarketing & AdvertisingSaaSTechnology
ScreenedReferences VerifiedIdentity VerifiedStrongly Recommended
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About
Growth/partnerships leader with experience across Hootsuite, SMART Technologies, and Spinify, building partner ecosystems and GTM programs tied directly to pipeline and revenue. Notably created agency partnerships that drove 21% of total revenue and ran a data-backed self-serve SMB experiment that produced an 18.4% lift in conversations.
Experience
Marketing ConsultingDancing Line Productions
Senior Marketing ManagerSpinify
Senior Global Integrated Campaigns ManagerSMART Technologies
Manager, Americas Enterprise MarketingHootsuite
Field Marketing ManagerVeeam Software
Marketing ManagerDassault Systemes
Category Marketing ManagerBest Buy Canada
Communications ManagerPeak Potentials Training
Marketing CoordinatorRed Rocket Creative Strategies
Education
JTL Universitybachelor, Advertising
McGill Universitymaster, Business and Management (Marketing focus)
Key Strengths
- Built agency partnerships contributing 21% of total revenue
- Designed repeatable partner-led growth motion (content, campaigns, events) tied to meetings, pipeline, and revenue
- Leveraged network of subject matter experts to increase event engagement and drive more qualified account conversations
- Led GTM initiative shifting messaging from price to value; became part of company North Star goals
- Data-driven growth experimentation: launched self-serve SMB purchase path vs sales-led flow; scaled after results
- Delivered 18.4% lift in conversations by removing sales friction for SMB buyers
Reference Highlights
Strongly Recommended
- very effective at building strong external relationships
- builds trust quickly with partners, customers, and collaborators
- sustains productive working relationships over the course of a contract
- helped generate more frequent inbound outreach from agencies
- contributed to new projects and repeat work
- represented the studio well with agencies and clients
- clear in negotiations
- communicates value in an easy-to-understand way
- brings clarity in fast-moving situations
- turns ideas into practical next steps
- dependable
- easy to collaborate with
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