ScreenedReferences VerifiedIdentity VerifiedHighly Recommended
No cost, no commitment - we'll make a personal intro
PC

Patricia Ceron

Senior Growth & Demand Gen Marketer specializing in B2B SaaS partnerships and GTM

Dancing Line ProductionsJTL UniversityVancouver, BC, Canada20 Years ExperienceSenior Level

Connect with Patricia

Patricia already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

About

Growth/partnerships leader with experience across Hootsuite, SMART Technologies, and Spinify, building partner ecosystems and GTM programs tied directly to pipeline and revenue. Notably created agency partnerships that drove 21% of total revenue and ran a data-backed self-serve SMB experiment that produced an 18.4% lift in conversations.

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee

Key Strengths

  • Built agency partnerships contributing 21% of total revenue
  • Designed repeatable partner-led growth motion (content, campaigns, events) tied to meetings, pipeline, and revenue
  • Leveraged network of subject matter experts to increase event engagement and drive more qualified account conversations
  • Led GTM initiative shifting messaging from price to value; became part of company North Star goals
  • Data-driven growth experimentation: launched self-serve SMB purchase path vs sales-led flow; scaled after results
  • Delivered 18.4% lift in conversations by removing sales friction for SMB buyers

Reference Highlights

Strongly Recommended
  • very effective at building strong external relationships
  • builds trust quickly with partners, customers, and collaborators
  • sustains productive working relationships over the course of a contract
  • helped generate more frequent inbound outreach from agencies
  • contributed to new projects and repeat work
  • represented the studio well with agencies and clients
  • clear in negotiations
  • communicates value in an easy-to-understand way
  • brings clarity in fast-moving situations
  • turns ideas into practical next steps
  • dependable
  • easy to collaborate with

Patricia's references speak for themselves. Let us connect you.

Experience

Marketing ConsultingDancing Line Productions · Sep 2024 – Dec 2025contract
Senior Marketing ManagerSpinify · Jul 2023 – Jun 2024
Senior Global Integrated Campaigns ManagerSMART Technologies · Jan 2022 – Dec 2022
Manager, Americas Enterprise MarketingHootsuite · Nov 2019 – Jan 2022
Field Marketing ManagerVeeam Software · Jan 2016 – Nov 2019
Marketing ManagerDassault Systemes · Apr 2010 – Jan 2016
Category Marketing ManagerBest Buy Canada · Sep 2008 – Sep 2009
Communications ManagerPeak Potentials Training · Sep 2005 – Mar 2008
Marketing CoordinatorRed Rocket Creative Strategies · Dec 2003 – Jan 2005

Education

JTL Universitybachelor, Advertising
McGill Universitymaster, Business and Management (Marketing focus)

Awards

  • Regional Marketing Manager award - Dassault Systemes

Languages

EnglishSpanishFrench

Certifications

Inbound Certificate (HubSpot)Marketing Software Certification (HubSpot)Diploma in Digital Marketing (Shaw Academy)

Similar Candidates

EM

Eric Marceau

Screened

Senior Digital Advertising & Marketing Consultant specializing in paid media and growth

13y exp
FreelanceBrown University

Growth-creative/performance marketer with hands-on Google Ads experience who expands search-heavy advertisers up-funnel via intent-driven display and remarketing. Demonstrated measurable impact (10% traffic lift at 1.8 ROAS; ~20% ROAS improvement via responsive creative formats) and runs fast, statistically driven creative iteration across Meta/TikTok/YouTube while directing creators and editors.

View profile
SM

Mid-level Management Consultant specializing in private capital, PMI, and aviation operations

Toronto, Canada5y exp
Boston Consulting GroupWilfrid Laurier University
Digital marketingCampaign managementPMOExecutive strategyStrategy executionRevenue strategy+63
View profile
LB

Lisa Buco

Screened

Executive Content & Growth Marketing Leader specializing in social, editorial, and organic growth

New York, NY22y exp
NikeVirginia Tech

International brand and growth marketing leader with experience at Paramount+, Adidas (HQ Germany), and Nike, known for building scalable playbooks and operating models that align creative/social/production across global franchise teams. Drove triple-digit engagement growth in 3 months at Paramount+ and launched Adidas Women’s #mygirls program, contributing to 200% YoY holiday sales growth through community-led storytelling, influencer/creator partnerships, and rigorous short-form testing across YouTube, TikTok, and Instagram.

View profile
James Wu - Executive entrepreneur specializing in emerging market consumer tech and mobile gaming in Beijing, China

Executive entrepreneur specializing in emerging market consumer tech and mobile gaming

Beijing, China17y exp
UpTapMIT
View profile
AS

Senior Marketing Leader specializing in demand generation and brand growth

Calgary, Alberta13y exp
Global Spatial Technology SolutionsToronto Metropolitan University
View profile
MZ

Junior Integrated Marketing Communications specialist in brand strategy, digital marketing, and PR

Los Angeles, CA2y exp
New Beginnings GlobalNorthwestern University
View profile

Interested in Patricia?

We'll personally introduce you - no strings attached.

For Hiring Teams

Build your dream team with Reval

Our AI agents source, screen, and vet candidates for your open roles. Get qualified, high-intent candidates on your desk within 48 hours.

$250one-time kickoff
10%on successful hire
48hrsto first candidates
Post a Role90-day money-back guarantee. A fraction of traditional agency fees.

Discover more candidates like Patricia

Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.

Search Talent

Connect with Patricia

Patricia already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Patricia CeronSenior Growth & Demand Gen Marketer specializing in B2B SaaS partnerships and GTM