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Gabriel Webber
Senior Performance Marketing Manager specializing in paid media and affiliate growth
São Paulo, BrazilMarketing Manager7 years experienceSeniorDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Performance marketer focused on high-spend lead generation, having personally owned a $500K/month account across Meta Ads and Google Search. Uses a full-funnel, multi-channel approach (including TikTok) and makes scaling decisions based on blended CPA plus downstream CRM quality metrics like lead-to-close rate, with disciplined creative/audience testing and clear client communication.
Experience
Marketing ManagerCutterpillar
Business Unit Marketing ManagerHome Alliance
Performance Marketing LeadPIXL8 Partners
Media Buyer (Lead Genesis)Kajae
Growth Marketing ManagerResoluty Consultoria
Partnerclickin
Education
University Rio Brancobachelor, Advertising and Marketing (2020)
Key Strengths
- Owned and scaled a $500K/month lead generation paid media account across Meta and Google Search
- Full-funnel, multi-channel strategy integrating Meta/TikTok demand gen with Google Search demand capture
- Data-driven budget reallocation using marginal CPA plus downstream CRM lead quality (lead-to-close rates), not just CPL
- Structured experimentation approach (hypothesis-driven, isolate variables, validate with statistical relevance and post-lead data)
- Diagnoses and resolves performance declines (creative fatigue/audience saturation) via segmentation and creative refresh/testing velocity resets
- Client-safe communication translating platform metrics into business-impact benchmarks and clear tradeoffs
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