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Gabriel Webber - Marketing Manager in São Paulo, Brazil

Gabriel Webber

Senior Performance Marketing Manager specializing in paid media and affiliate growth

CutterpillarRotary InternationalSão Paulo, Brazil7 Years ExperienceSenior Level

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About

Performance marketer focused on high-spend lead generation, having personally owned a $500K/month account across Meta Ads and Google Search. Uses a full-funnel, multi-channel approach (including TikTok) and makes scaling decisions based on blended CPA plus downstream CRM quality metrics like lead-to-close rate, with disciplined creative/audience testing and clear client communication.

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Key Strengths

  • Owned and scaled a $500K/month lead generation paid media account across Meta and Google Search
  • Full-funnel, multi-channel strategy integrating Meta/TikTok demand gen with Google Search demand capture
  • Data-driven budget reallocation using marginal CPA plus downstream CRM lead quality (lead-to-close rates), not just CPL
  • Structured experimentation approach (hypothesis-driven, isolate variables, validate with statistical relevance and post-lead data)
  • Diagnoses and resolves performance declines (creative fatigue/audience saturation) via segmentation and creative refresh/testing velocity resets
  • Client-safe communication translating platform metrics into business-impact benchmarks and clear tradeoffs

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Experience

Marketing ManagerCutterpillar · Mar 2025 – Presentcontract
Business Unit Marketing ManagerHome Alliance · Apr 2025 – Aug 2025contract
Performance Marketing LeadPIXL8 Partners · Jun 2024 – Apr 2025contract
Media Buyer (Lead Genesis)Kajae · Dec 2023 – Dec 2024
Growth Marketing ManagerResoluty Consultoria · May 2023 – Sep 2024
Partnerclickin · Jul 2019 – Mar 2023

Education

Rio Branco Universitybachelor, Advertising and Marketing (2020)

Languages

PortugueseEnglish

Certifications

HubSpot Academy - Delivering Client SuccessHubSpot Academy - InboundHubSpot Academy - Inbound Marketing (Expired)HubSpot Academy - Inbound Sales (Expired)SEMrush - Competitor Analysis (Expired)SEMrush - Digital Agencies Certification (Expired)LinkedIn Learning - Branding (Certificate)LinkedIn Learning - Video Editing (Certificate)LinkedIn Learning - Design Business (Certificate)LinkedIn Learning - Strategy (Certificate)Business Administration - Rotary International

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Connect with Gabriel

Gabriel already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

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Gabriel WebberSenior Performance Marketing Manager specializing in paid media and affiliate growth