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Goodluck Makule
Mid-level Media Buyer specializing in Google Ads and Facebook Ads
Seattle, USAMedia Buyer5 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Performance marketer focused on lead generation for high-intent local auto services, managing $60K+/month Google Ads budgets and optimizing for qualified calls using WhatConverts + GoHighLevel. Reports strong outcomes (200+ leads/week at ~$29–$35 CPL and >90% close rate) driven by tight campaign structuring, aggressive search-term/negative management, and disciplined creative/landing-page testing across Meta, TikTok, and Google.
Experience
Media BuyerElumin Agency
Digital Marketer88 Marketing Agency
Assistant Media BuyerOutshine Outsource LTD
Education
Jomo Kenyatta University of Agriculture and Technologybachelor, Business and Information Technology (2022)
Key Strengths
- Owned $60K+/month Google Ads spend for auto services account
- Drove ~200 leads/week at ~$29–$35 CPL with >90% closing rate (auto glass service)
- Strong lead-quality focus using call tracking + CRM/funnel integration (WhatConverts + GoHighLevel)
- Advanced search optimization: weekly search term mining, aggressive negatives, match-type tightening, keyword sculpting
- Full-funnel paid media planning across Meta/TikTok (demand gen) and Google (high-intent capture) with incremental spend decisions based on marginal CPA/ROAS and impression share
- Methodical testing approach (one variable at a time) with minimum data thresholds to avoid false positives
- Effective performance recovery diagnostics (intent dilution from broad match, call answer rate issues, landing page CTA/UX fixes) restoring CVR and lowering CPL
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