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Goodluck Makule
Mid-level Media Buyer specializing in Google Ads and Facebook Ads
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About
Performance marketer focused on lead generation for high-intent local auto services, managing $60K+/month Google Ads budgets and optimizing for qualified calls using WhatConverts + GoHighLevel. Reports strong outcomes (200+ leads/week at ~$29–$35 CPL and >90% close rate) driven by tight campaign structuring, aggressive search-term/negative management, and disciplined creative/landing-page testing across Meta, TikTok, and Google.
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Key Strengths
- Owned $60K+/month Google Ads spend for auto services account
- Drove ~200 leads/week at ~$29–$35 CPL with >90% closing rate (auto glass service)
- Strong lead-quality focus using call tracking + CRM/funnel integration (WhatConverts + GoHighLevel)
- Advanced search optimization: weekly search term mining, aggressive negatives, match-type tightening, keyword sculpting
- Full-funnel paid media planning across Meta/TikTok (demand gen) and Google (high-intent capture) with incremental spend decisions based on marginal CPA/ROAS and impression share
- Methodical testing approach (one variable at a time) with minimum data thresholds to avoid false positives
- Effective performance recovery diagnostics (intent dilution from broad match, call answer rate issues, landing page CTA/UX fixes) restoring CVR and lowering CPL
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