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Irene Lingnau
Senior Sales & E-commerce Leader specializing in fashion/apparel growth and global sourcing
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About
Women’s apparel merchandising/category leader who owned end-to-end seasonal strategy across DTC e-commerce and a broad wholesale footprint (6–7 platforms plus trade shows). Delivered outsized wholesale growth (e.g., FAIRE from $40K to $370K/month in 6 months) and strong trade show revenue ($650K–$1.3M per show) by combining rigorous sell-through/returns analysis, SKU rationalization, and margin-protecting factory negotiations with tight production/QC execution.
Experience
Key Strengths
- Owned end-to-end seasonal category strategy for women’s apparel across multi-channel e-commerce and wholesale
- Drove major wholesale growth on FAIRE (40k to 370k/month in 6 months; 825% increase)
- Scaled additional brand wholesale from ~2k to 300k/month
- Generated 650k–1.3M per trade show while improving sell-through and margin
- Data-driven assortment optimization using sell-through, margin, and return-rate analysis (cut weak styles, focus on proven winners)
- Improved margins through factory negotiations (fabric/trim costs, volume pricing) and QC to reduce returns/damages
- Managed forecasting and production timing challenges during rapid growth by limiting SKUs and maintaining tight cross-functional communication with production
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