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Jake Arena
Mid-level growth marketer and producer specializing in entertainment and live events
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About
Startup-minded operator and event-business builder who created an outbound pipeline from scratch at Beat Repeat using POS and ticketing data, driving 30% higher repeat attendance and 15% lower costs. Also founded Drinklink, a bar subscription service sold face-to-face, and showed strong market instinct by identifying and negotiating an early strategic partnership with Posh before it was widely established in Los Angeles.
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Key Strengths
- built outbound pipeline from scratch at Beat Repeat
- increased repeat attendance by 30%
- reduced operational costs by 15%
- used customer behavior data to personalize outreach
- strong early-market/platform identification
- negotiated exclusive partnership with Posh for enhanced promotion and support
- startup founder with direct B2B sales experience
- relationship-building through live events and industry networking
- data-backed sponsorship pitching and negotiation
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