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Jenny Fernandez
Senior Creative Designer specializing in brand identity, digital marketing, and web design
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About
Senior designer with experience delivering premium, performance-oriented marketing creative for brands including BFGoodrich, Modelo, Corona, Coway, and HydraFacial. Builds scalable Figma design systems and modular template frameworks for high-volume multi-channel output (web, email, paid, decks, events), and also produces short-form CapCut videos optimized for major social platforms. Has worked fully remote since 2017 and has executed full Spanish-language adaptations of campaigns to expand audience reach.
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Key Strengths
- High-polish marketing creative for major brands (BFGoodrich, Modelo, Corona)
- Built scalable Figma design systems enabling bulk edits and high-volume output without quality drift
- Bilingual campaign execution (translated/adapted full campaign into Spanish with cultural relevance)
- Fast iteration via modular templates and variation strategies to reduce creative fatigue
- Short-form performance/UGC video editing with multi-platform export optimization
- Experienced fully-remote, async cross-functional collaboration with growth/UA and product partners
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