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Leah Kenehan
Senior CRM & Lifecycle Marketing Manager specializing in retention and customer growth
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Senior CRM/lifecycle marketer who has grown from email execution into full-funnel campaign ownership, spanning strategy, segmentation, deployment, and performance analysis. Brings hands-on experience with Simon Data, Iterable, and Moveable Ink, plus interim people leadership managing a team of six while driving retention and rebooking campaigns in a travel/hospitality-style DTC environment.
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Key Strengths
- End-to-end ownership of CRM and lifecycle campaigns
- Strong segmentation and personalization using behavioral data
- Hands-on expertise with Simon Data, Iterable, and Moveable Ink
- Balances brand storytelling with conversion-focused messaging
- Data-driven optimization through KPI analysis and testing
- Operational rigor in QA, deployment, and troubleshooting
- Built scalable milestone-based retention campaigns
- Interim leadership experience managing a team of 6
- Effective stakeholder management and prioritization under resource constraints
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