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Joe Brannon - Senior Vice President, Information Technology in Baton Rouge, LA

Joe Brannon

Executive IT & PMO leader specializing in digital commerce and enterprise transformation

Marucci SportsUniversity of North CarolinaBaton Rouge, LA19 Years ExperienceExecutive Level

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About

IT leader with hands-on M&A integration experience (including day-one readiness) across notable brands (e.g., Billabong, Marucci Sports) and product-focused organizations (Oakley). Brings broad IT domain expertise (AI, business systems, digital sales technologies) and has worked with multiple startups; interested in joining an existing startup to help it scale rather than founding a new company.

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Key Strengths

  • Led IT workstreams for mergers/acquisitions and day-one readiness
  • Broad IT domain coverage (AI, business systems, digital sales tech)
  • Experience supporting multiple startups across varying outcomes
  • Understands how VC resources (capital, expertise, HR, thought leadership) enable startup scaling
  • Entrepreneurial background including owning a business and independent work

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Experience

Senior Vice President, Information TechnologyMarucci Sports · Feb 2023 – Dec 2025
PMO Director, Digital TechnologyHelen of Troy · Feb 2018 – Feb 2023
Vice President, Global Commerce SolutionsCredera TA Digital · Feb 2018 – Feb 2021
IT Portfolio ConsultantThe Irvine Company · Apr 2017 – Feb 2018freelance
PMO Director, Direct-to-Consumer TechnologyBillabong International · Jul 2014 – Apr 2017
PMO Manager, Global eCommerce Group TechnologyLuxottica / Oakley · Aug 2011 – Jul 2014
Assistant Vice President, PMOState Street Bank · Feb 2011 – Aug 2011
IT Project Manager, EPMOStarbucks Coffee Company · Jun 2007 – Feb 2011
Adjunct instructor teaching project managementUniversity of California, Irvinepart-time
Adjunct instructor teaching project managementUniversity of Washingtonpart-time
Board member and CEOProject Management Institute (PMI)

Education

University of North Carolinabachelor, Business Systems (information systems)
University of Phoenixmaster, Technology Management

Awards

  • Decorated Army Combat Veteran (Honorable Discharge)

Languages

English

Certifications

PMPITILCertified ScrumMaster (CSM)Certified Scrum Product Owner (CSPO)MIT Sloan School of Management: Communication and Persuasion in the Digital Age

Publications

20 publications

Project ManagementDigital TransformationDigital CommerceAgile MethodologiesIT Governance

Memberships

  • Project Management Institute (PMI)

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Joe BrannonExecutive IT & PMO leader specializing in digital commerce and enterprise transformation