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KB

Karen Bakula

Principal Corporate Affairs & Brand Strategist specializing in reputation and crisis communications

24 Hour FitnessCalifornia State University, Sacramento18 Years ExperiencePrincipal Level

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Experience

PrincipalKaren Bakula & Co. Consulting-Brand, Communications, PR/Media Relations · Jan 2008 – Presentfreelance
Senior Manager, Corporate Affairs/Public Relations24 Hour Fitness USA LLC · Jan 2013 – Jan 2023
Adjunct Faculty, College of Business, College of Arts & Sciences, California State UniversityCalifornia State University, Sacramentopart-time
Public Relations Consultant, Special Events DepartmentParamount Picturescontract

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Education

California State University, Sacramentomaster, Communication Studies (PR Emphasis)
California State University, Sacramentobachelor, Communication Studies

Awards

  • Business Person of the Year - Sacramento Advertising Club
  • Business Achievement Award Recipient - Sacramento Public Relations Association
  • Luminary Business Leader Award - National Association of Women In Business
  • Small Business Person of the Year - Sacramento Metropolitan Chamber of Commerce

Skills

Strategic PlanningRisk ManagementRegulatory ComplianceTeam BuildingVendor ManagementMentoringProcess ImprovementPerformance ManagementCorporate AffairsBrand StrategyBrand ArchitectureBrand AwarenessBrand PositioningMarket PenetrationReputation Management

Languages

English

Memberships

  • Sacramento Advertising Club
  • Sacramento Metropolitan Chamber of Commerce
  • The Leukemia & Lymphoma Society
  • The Salvation Army, Del Oro Division
  • Big Brothers/Big Sisters of the Greater Sacramento Area, Inc.

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Karen already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Karen BakulaPrincipal Corporate Affairs & Brand Strategist specializing in reputation and crisis communications