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Kelly-Lee Dodge
Senior Marketing & Media Strategist specializing in brand communications and executive messaging
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About
Creator/partnerships-led growth marketer who drove Westfalia’s North America launch using creator-integrated campaigns, delivering a reported 566% quarterly sales uplift and 3M+ organic views. Builds creator-led GTM and acquisition loops, then optimizes with engagement/click data (e.g., reallocating budget, extending timelines, refining CTAs) while maintaining long-term creator relationships and onboarding emerging talent.
Experience
Key Strengths
- Drove 566% quarter-over-quarter sales uplift via creator-integrated product launch (Westfalia North America)
- Generated organically viral creator content with 3M+ views
- Built creator-led GTM playbook ("pack the bus") using creators as hosts to activate communities
- Data-driven optimization of creator acquisition loops (shifted budget to top creators/formats; extended timelines; refined CTAs)
- Identified that ongoing creator posts outperform one-off posts; "feel good" content drove highest clicks to "find a dealer"
- Collaborative negotiation style aligning incentives (creative freedom, cadence, measurement transparency)
- Scales creator programs by lowering barriers for emerging talent (clear onboarding, defined activation paths, early wins)
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