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Kimia Yazdi
Mid-level buyer specializing in professional skincare and e-commerce merchandising
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About
Beauty merchandising/category professional with hands-on ownership of brand launches, assortment strategy, subscription participation, and eCommerce growth across 40+ brand partners. Stands out for combining strong vendor relationship management with retail math and negotiation discipline—driving outcomes like 3% of sales from subscription shortly after launch, double-digit YoY growth on a renegotiated top brand, and triple-digit YoY growth after expanding a body care assortment.
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Key Strengths
- owns end-to-end beauty launches from sourcing through site go-live and in-season management
- manages 40+ beauty brand relationships with regular partner cadences
- drives subscription and eCommerce launches
- secured subscription participation pre-launch, generating 3% of total sales within weeks
- strong cross-functional coordination across planning, marketing, content, finance, and purchasing
- resolved launch delays by expediting content team prioritization across time-zone constraints
- data-driven negotiator using financial scenario analysis to improve margin and secure added marketing support
- grew a top brand double digits YoY after renegotiated partnership terms
- uses assortment and demand analysis to identify whitespace and expand winning categories
- expanded body care assortment based on demand signals and brand SKU data, contributing to triple-digit YoY growth
- proactive stakeholder alignment through recurring pre-launch and post-launch business reviews
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