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Lawrence Shapiro

Executive Marketing Leader specializing in global brand growth, omnichannel media, and AI-driven marketing

Covered CaliforniaYale School of ManagementSacramento, CA26 Years ExperienceExecutive LevelWorks On-Site

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Experience

Deputy Chief Marketing Officer / Director of Marketing – Division Lead (D2C & B2B)Covered California · Nov 2022 – Dec 2024
Sr. Director of Marketing – Head of Global Media & Brand StrategyElectraMeccanica Vehicle Corp · Nov 2020 – Nov 2022
Vice President, Account Director – Strategic Marketing Partnerships6String Media, Inc. · Jan 2018 – Nov 2020
Sr. Account Director – Global Client Marketing PartnerLeo Burnett Advertising / MRG · Nov 2008 – Dec 2018
Vice President, Lead Management Supervisor / Global Client LeadD'Arcy Masius Benton & Bowles · Oct 2001 – Nov 2008
Account Supervisor – Nissan & Taco BellTBWA\Chiat\Day · Feb 1999 – Oct 2001
Board of DirectorsMatador Credit Union · Jan 2025 – Presentpart-time

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Education

California State University, Northridgebachelor, Entertainment & Media Management

Awards

  • Recognition from iTunes (for launch of Six String digital network)

Skills

CRMComplianceBudget ManagementDashboardingE-commerceLead GenerationSalesforceSystems IntegrationC-Suite & Board-Level LeadershipGlobal Brand Strategy & PositioningAI-Driven MarketingCustomer AnalyticsOmnichannel EngagementLoyalty & PersonalizationMarTech Ecosystem Integration

Languages

English

Certifications

Marketing & Data Architecture - Yale School of Management

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Connect with Lawrence

Lawrence already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

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$250one-time kickoff
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Lawrence ShapiroExecutive Marketing Leader specializing in global brand growth, omnichannel media, and AI-driven marketing