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Lesley Lutterodt
Senior Brand & Motion Designer specializing in social media and digital marketing creatives
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About
Marketing-focused designer/creative lead who builds modern, high-polish campaigns across healthcare and premium branding, emphasizing clarity-first typography and clean layouts. Experienced creating scalable Figma systems and modular video/template frameworks for high-volume output, collaborating closely with UA/growth and product teams in fully remote, async workflows while maintaining strict NDA discipline.
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Key Strengths
- High-polish marketing creative with clarity-first execution
- Strong typography and hierarchy to improve readability across formats
- Systematic approach to scalable production (components/styles/variables to prevent quality drift)
- Fast, platform-tailored short-form video editing with multi-placement exports
- Modular template frameworks enabling high-volume variation without repetition
- Disciplined iterative refinement (from composition down to spacing/alignment)
- Effective async collaboration with UA/growth/product via contextual handoffs and batched feedback
- Protects brand consistency while iterating quickly under constraints
- Strong confidentiality and NDA discipline in remote workflows
Reference Highlights
- High design craft and polish
- Balances aesthetics with clarity
- Strong alignment to brand strategy
- Exceptional attention to detail
- Strategic thinking in creative work
- Creates cohesive, consistent campaign systems
- Turns technical content into audience-friendly visuals
- Results-driven and analytical approach to creative
- Responsive to feedback and metrics
- Improved performance outcomes (25% CTR increase; increased lead enquiries)
- Strong video sense (pacing, typography, layout)
- Efficient under tight timelines
- Systems-minded; builds reusable templates/frameworks
- Improves team speed and reduces inconsistencies
- Professional, adaptable collaborator
- Calm under pressure
- Highly autonomous and reliable in remote work
- Organized; flags issues proactively
- Consistent on-time delivery
Lesley's references speak for themselves. Let us connect you.
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