Lesley Lutterodt

About

Marketing-focused designer/creative lead who builds modern, high-polish campaigns across healthcare and premium branding, emphasizing clarity-first typography and clean layouts. Experienced creating scalable Figma systems and modular video/template frameworks for high-volume output, collaborating closely with UA/growth and product teams in fully remote, async workflows while maintaining strict NDA discipline.

Experience

Key Strengths

• High-polish marketing creative with clarity-first execution
• Strong typography and hierarchy to improve readability across formats
• Systematic approach to scalable production (components/styles/variables to prevent quality drift)
• Fast, platform-tailored short-form video editing with multi-placement exports
• Modular template frameworks enabling high-volume variation without repetition
• Disciplined iterative refinement (from composition down to spacing/alignment)
• Effective async collaboration with UA/growth/product via contextual handoffs and batched feedback
• Protects brand consistency while iterating quickly under constraints
• Strong confidentiality and NDA discipline in remote workflows

Reference Highlights

• High design craft and polish
• Balances aesthetics with clarity
• Strong alignment to brand strategy
• Exceptional attention to detail
• Strategic thinking in creative work
• Creates cohesive, consistent campaign systems
• Turns technical content into audience-friendly visuals
• Results-driven and analytical approach to creative
• Responsive to feedback and metrics
• Improved performance outcomes (25% CTR increase; increased lead enquiries)
• Strong video sense (pacing, typography, layout)
• Efficient under tight timelines
• Systems-minded; builds reusable templates/frameworks
• Improves team speed and reduces inconsistencies
• Professional, adaptable collaborator
• Calm under pressure
• Highly autonomous and reliable in remote work
• Organized; flags issues proactively
• Consistent on-time delivery