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Lesley Lutterodt - Founder & Creative Lead – Independent Creative Studio (Registered Business) in Ghana

Lesley Lutterodt

Senior Brand & Motion Designer specializing in social media and digital marketing creatives

FreelanceGhana7 Years ExperienceSenior LevelWorks Remote

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About

Marketing-focused designer/creative lead who builds modern, high-polish campaigns across healthcare and premium branding, emphasizing clarity-first typography and clean layouts. Experienced creating scalable Figma systems and modular video/template frameworks for high-volume output, collaborating closely with UA/growth and product teams in fully remote, async workflows while maintaining strict NDA discipline.

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Key Strengths

  • High-polish marketing creative with clarity-first execution
  • Strong typography and hierarchy to improve readability across formats
  • Systematic approach to scalable production (components/styles/variables to prevent quality drift)
  • Fast, platform-tailored short-form video editing with multi-placement exports
  • Modular template frameworks enabling high-volume variation without repetition
  • Disciplined iterative refinement (from composition down to spacing/alignment)
  • Effective async collaboration with UA/growth/product via contextual handoffs and batched feedback
  • Protects brand consistency while iterating quickly under constraints
  • Strong confidentiality and NDA discipline in remote workflows

Reference Highlights

Strongly Recommended
  • High design craft and polish
  • Balances aesthetics with clarity
  • Strong alignment to brand strategy
  • Exceptional attention to detail
  • Strategic thinking in creative work
  • Creates cohesive, consistent campaign systems
  • Turns technical content into audience-friendly visuals
  • Results-driven and analytical approach to creative
  • Responsive to feedback and metrics
  • Improved performance outcomes (25% CTR increase; increased lead enquiries)
  • Strong video sense (pacing, typography, layout)
  • Efficient under tight timelines
  • Systems-minded; builds reusable templates/frameworks
  • Improves team speed and reduces inconsistencies
  • Professional, adaptable collaborator
  • Calm under pressure
  • Highly autonomous and reliable in remote work
  • Organized; flags issues proactively
  • Consistent on-time delivery

Lesley's references speak for themselves. Let us connect you.

Experience

Founder & Creative Lead – Independent Creative Studio (Registered Business)Independent Creative Studio · Jan 2019 – Presentfreelance

Skills

Languages

English

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Typically responds within 24 hours

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Lesley LutterodtSenior Brand & Motion Designer specializing in social media and digital marketing creatives