Linet Baraka

“Performance marketer from Unilever with hands-on ownership of a sizable multi-platform paid media portfolio across Google, Meta, TikTok, and YouTube. Stands out for combining rigorous experimentation, LTV-based audience segmentation, and incrementality testing to improve ROAS, lower CPA, and restore growth when campaigns plateau.”

“B2B SaaS growth marketer who was the first marketing hire and built the foundational brand and acquisition engine from 0-to-1, using customer-journey mapping, rigorous channel testing, and strong cross-functional alignment. Has launched an existing product into a new adjacent market via a multi-channel campaign and optimized spend by prioritizing CAC, conversion, and lead quality. Also has experience marketing monetization/distribution platforms to creators and developers, emphasizing values-aligned messaging for the creator ecosystem.”

“Lifecycle/CRM marketer with hands-on ownership of high-volume, multi-channel programs in Salesforce Marketing Cloud, spanning strategy, build, QA, deployment, and post-campaign analysis. At Bosley Medical, they drove measurable business impact through rigorous segmentation, incrementality testing, and channel optimization, including a campaign that lifted show rate by 19%, consult conversion by 14%, and another messaging test that improved engagement by 22%.”