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Rahul Kaushal
Director-level SaaS Marketing Leader specializing in GTM, demand generation, and product marketing
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About
B2B SaaS growth marketer who was the first marketing hire and built the foundational brand and acquisition engine from 0-to-1, using customer-journey mapping, rigorous channel testing, and strong cross-functional alignment. Has launched an existing product into a new adjacent market via a multi-channel campaign and optimized spend by prioritizing CAC, conversion, and lead quality. Also has experience marketing monetization/distribution platforms to creators and developers, emphasizing values-aligned messaging for the creator ecosystem.
Experience
Education
Key Strengths
- First marketing hire building foundational B2B SaaS marketing from 0-to-1
- Customer-journey-driven messaging/positioning and funnel gap analysis
- Disciplined experimentation across paid/organic channels to identify highest-performing acquisition sources
- Budget optimization by reducing paid spend while maintaining demo-to-paid conversions
- Conversion- and CAC-focused channel evaluation (vs. vanity traffic/leads) with lead-quality/lead-scoring emphasis
- Multi-channel GTM into a new adjacent market (email, search, trade shows, publications, earned/sponsored media, web, social)
- Achieved target 5% conversion rate while keeping CAC within target range
- Improved sales cycle performance via unified sales+marketing funnel alignment and updated content/sales toolkits
- Operationalized brand consistency with guidelines, resource centers, and structured cross-functional communication cadences
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