Rahul Kaushal

About

B2B SaaS growth marketer who was the first marketing hire and built the foundational brand and acquisition engine from 0-to-1, using customer-journey mapping, rigorous channel testing, and strong cross-functional alignment. Has launched an existing product into a new adjacent market via a multi-channel campaign and optimized spend by prioritizing CAC, conversion, and lead quality. Also has experience marketing monetization/distribution platforms to creators and developers, emphasizing values-aligned messaging for the creator ecosystem.

Key Strengths

• First marketing hire building foundational B2B SaaS marketing from 0-to-1
• Customer-journey-driven messaging/positioning and funnel gap analysis
• Disciplined experimentation across paid/organic channels to identify highest-performing acquisition sources
• Budget optimization by reducing paid spend while maintaining demo-to-paid conversions
• Conversion- and CAC-focused channel evaluation (vs. vanity traffic/leads) with lead-quality/lead-scoring emphasis
• Multi-channel GTM into a new adjacent market (email, search, trade shows, publications, earned/sponsored media, web, social)
• Achieved target 5% conversion rate while keeping CAC within target range
• Improved sales cycle performance via unified sales+marketing funnel alignment and updated content/sales toolkits
• Operationalized brand consistency with guidelines, resource centers, and structured cross-functional communication cadences

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