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Madeline Lorek
Senior Performance Marketing Manager specializing in Meta & Google Ads growth
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PAVEL A ASPIAZU
Senior Paid Media (SEM/PPC) Manager specializing in Google Ads and Meta performance marketing
“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”
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