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Maria Koleva
Senior PPC Specialist specializing in performance marketing and paid media strategy
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About
Performance marketer with experience owning a high-spend B2B SaaS account (>$100K/month) primarily on Google Ads, generating ~80 quality leads/month. Uses A/B testing across landing pages, ad copy, and keywords and reports results via Looker/Power BI with a KPI-driven approach to scaling and troubleshooting.
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Key Strengths
- Managed B2B SaaS paid search spend over $100K/month
- Drove ~80 quality leads per month via Google Ads
- Runs structured A/B tests across landing pages, ad copy, and keywords
- Uses performance metrics (CTR, CPL, CPC, cost per purchase, ROAS) to scale/kill tests
- Diagnoses performance issues via tracking, impressions, spend, account health, and landing page checks
- Client reporting using Looker/Power BI
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