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Maria Koleva

Senior PPC Specialist specializing in performance marketing and paid media strategy

Sofia, BulgariaFounder & Senior PPC Specialist14 years experienceSeniorAdvertising & MarketingDigital MarketingConsulting
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About

Performance marketer with experience owning a high-spend B2B SaaS account (>$100K/month) primarily on Google Ads, generating ~80 quality leads/month. Uses A/B testing across landing pages, ad copy, and keywords and reports results via Looker/Power BI with a KPI-driven approach to scaling and troubleshooting.

Experience

Founder & Senior PPC SpecialistMetric Bloom Ltd
Performance Marketing ExpertTrusti
PPC SpecialistInfragistics
Paid Media ManagerMultitude
Digital Media Senior SpecialistVivacom
Digital Marketing SpecialistAccella Digital Agency
Digital Marketing SpecialistLily.bg
Social Media Specialist and CopywriterFreelance, self-employed
Public Relations ExpertInstitute of Physical Chemistry, Bulgarian Academy of Sciences
Advertising ExpertBulgarian National Radio
Digital Marketing SpecialistLilly drogerie
Social Media Specialist and CopywriterDiplomat Corporation Ltd.

Education

Sofia University St. Kliment Ohridskibachelor, Public Relations, Advertising, and Applied Communication (2017)

Key Strengths

  • Managed B2B SaaS paid search spend over $100K/month
  • Drove ~80 quality leads per month via Google Ads
  • Runs structured A/B tests across landing pages, ad copy, and keywords
  • Uses performance metrics (CTR, CPL, CPC, cost per purchase, ROAS) to scale/kill tests
  • Diagnoses performance issues via tracking, impressions, spend, account health, and landing page checks
  • Client reporting using Looker/Power BI

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

EnglishBulgarian

Skills

A/B TestingAd Account SetupAudience ResearchAudience SegmentationB2B MarketingB2C MarketingBidding StrategyBrand DevelopmentBudget AllocationBudget ForecastingBudget ManagementCommunity BuildingCompetitor AnalysisConcept GenerationContent Creation