Marty Smith

“Operations-focused advisor/operator who helps early-stage and scaling companies create alignment and execution rigor through OKRs, integrated tool stacks (Asana/Slack/HubSpot/Salesforce), and KPI/BI dashboards. Notably improved a mid-sized e-commerce company’s order fulfillment efficiency by 30% by automating data flow between sales and logistics via an integrated inventory management system, and mentors non-ops founders using a 'Translate–Simplify–Empower' model.”

“COO/CFO and startup co-founder (Gratia, Inc.) who has built operational infrastructure end-to-end across finance, contracts, resourcing, and talent management. Has scaled multiple early-stage businesses (<$20M revenue) and supported outcomes including a sale to a private equity-backed strategic buyer, with a pragmatic approach centered on clear processes, stakeholder alignment, and leveraging tools like QuickBooks, Bill.com, HubSpot, and Salesforce.”