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Michael Petronaci
Executive DTC & E-commerce Operator specializing in finance, ops, and brand growth
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About
Operations leader/advisor with early-stage startup turnaround experience, joining Organic Pharmer in 2017 when operations were fragmented across production, fulfillment, and marketing. Implemented a lightweight EOS operating system and improved operational efficiency/product mix to move the business from a $50k burn to 10% net profit monthly within 4 months, then shifted focus to growth strategies and partnerships.
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Key Strengths
- Drove startup turnaround: reduced burn from $50k to 10% net profit monthly in 4 months (Organic Pharmer)
- Built/optimized internal operations structure for early-stage companies using EOS-style operating cadence
- Strong diagnostic approach to uncover root causes of inefficiency (e.g., time management, duplication, lack of systems)
- Designs scalable ops solutions focused on simplification, standardization, and automation without added complexity
- Effective founder/executive coaching: quick wins, education, and accountability to shift teams from reactive to system-driven
- Prioritizes financial visibility and customer experience instrumentation (e.g., ShipStation + weekly dashboards)
Reference Highlights
- extremely systematic and organized
- values process and efficiency
- quick to identify better ways to operate
- cuts unnecessary steps
- understands needs and capabilities of each role
- early adopter of AI
- implemented AI assistant handling ~70% of inquiries
- identifies focus areas to increase revenue, cut costs, and grow brand
- well-prepared for meetings
- provides accurate P&Ls with analysis
- brings solutions, not just problems
- cares deeply for the brand and investors
- genial personality; adds to group discussions
- intelligent, thoughtful, forward-thinking
- focused and engaged
- moves things forward with urgency
Michael's references speak for themselves. Let us connect you.
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