Michael Petronaci

About

Operations leader/advisor with early-stage startup turnaround experience, joining Organic Pharmer in 2017 when operations were fragmented across production, fulfillment, and marketing. Implemented a lightweight EOS operating system and improved operational efficiency/product mix to move the business from a $50k burn to 10% net profit monthly within 4 months, then shifted focus to growth strategies and partnerships.

Experience

Education

Key Strengths

• Drove startup turnaround: reduced burn from $50k to 10% net profit monthly in 4 months (Organic Pharmer)
• Built/optimized internal operations structure for early-stage companies using EOS-style operating cadence
• Strong diagnostic approach to uncover root causes of inefficiency (e.g., time management, duplication, lack of systems)
• Designs scalable ops solutions focused on simplification, standardization, and automation without added complexity
• Effective founder/executive coaching: quick wins, education, and accountability to shift teams from reactive to system-driven
• Prioritizes financial visibility and customer experience instrumentation (e.g., ShipStation + weekly dashboards)

Reference Highlights

• extremely systematic and organized
• values process and efficiency
• quick to identify better ways to operate
• cuts unnecessary steps
• understands needs and capabilities of each role
• early adopter of AI
• implemented AI assistant handling ~70% of inquiries
• identifies focus areas to increase revenue, cut costs, and grow brand
• well-prepared for meetings
• provides accurate P&Ls with analysis
• brings solutions, not just problems
• cares deeply for the brand and investors
• genial personality; adds to group discussions
• intelligent, thoughtful, forward-thinking
• focused and engaged
• moves things forward with urgency