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Rich Espinoza
Executive sales leader specializing in media distribution and enterprise revenue growth
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About
Senior media sales and distribution executive with 25+ years at NBCUniversal and Sony Pictures Television, leading national account strategy across U.S. broadcast groups, affiliates, and platform distributors. Most notably helped lead Seinfeld renewal negotiations that generated more than $300M in licensing revenue, while also steering distribution strategy through the industry's shift from linear TV to streaming, FAST, and AVOD.
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Key Strengths
- 25+ years leading national sales and distribution at NBCUniversal and Sony Pictures Television
- Drove Seinfeld renewal strategy contributing to $300M+ in licensing revenue
- Expert in high-value multi-year distribution renewals and complex negotiation strategy
- Strong track record managing major broadcast groups, affiliate partners, and platform distributors across the U.S.
- Led transition strategies from linear TV into streaming, FAST, and AVOD distribution
- Data-driven commercial strategy using audience research, Nielsen, and Comscore
- Partner retention and long-term relationship management during major industry change
- Cross-functional leadership aligning sales, research, marketing, legal, finance, and programming teams
- Disciplined pipeline inspection and forecast management with emphasis on CRM accuracy and accountability
- Coaching-oriented sales leadership focused on root-cause diagnosis and measurable improvement plans
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