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NORBERTO VIALE

Director-level Performance Marketer specializing in Google Ads and GA4/GTM tracking

TopstepUniversity of Buenos AiresBarcelona, Spain17 Years ExperienceDirector Level

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About

Paid media/inbound marketer with experience managing high monthly ad spend in EMEA and Spain, including a regulated online betting environment. Built a content-led acquisition approach (YouTube/blog audience building) paired with remarketing and conversion campaigns, optimizing to CPL and lead quality while collaborating with CRM and external teams.

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Key Strengths

  • Managed high-spend paid media budgets ($80K+/month personally; $300K+/month with external team support)
  • Built inbound-to-remarketing funnel using YouTube/blog content to drive conversions
  • Diagnosed stalled performance and reduced high CPL by shifting to educational campaigns plus new landing pages
  • Optimized campaigns using multi-metric evaluation (CTR, leads, CPL/total cost, new clients, client spend/value)
  • Communicates performance data clearly to stakeholders with actionable improvement focus

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Experience

Head of MarketingExperiencia Topstep · Jan 2020 – Present
Digital Specialist & PartnerPinverds · Jan 2017 – Jan 2019
Inbound Marketing ManagerSportium Apuestas Deportivas · Jan 2014 – Jan 2016
Search & Social Media Marketing ManagerHP (Graphic Solutions EMEA) · Jan 2011 – Jan 2014
SEO StrategistGrupo Icyesa – Hotels · Jan 2010 – Jan 2011
Web BuilderLenovo Argentina · Jan 2007 – Jan 2010
FounderArequipe Designfreelance
SalesDuty Free Stores – New Zealand

Skills

Google AdsMeta AdsSEONegotiationA/B TestingSocial Media MarketingBudget ManagementGoogle AnalyticsEmail MarketingCRMStakeholder communicationPPCGrowth MarketingGoogle Analytics 4 (GA4)Google Tag Manager (GTM)

Languages

SpanishEnglish

Certifications

Google Analytics (GA4) / Web AnalyticsScrum (Agile)Customer Satisfaction / Quality Management (ISO 9001)GamificationPsychology (Specialization in Consumer Behavior) - University of Buenos AiresWeb Design (focus on Online Marketing) - Escuela Da Vinci

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Connect with NORBERTO

NORBERTO already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

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NORBERTO VIALEDirector-level Performance Marketer specializing in Google Ads and GA4/GTM tracking