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NORBERTO VIALE
Director-level Performance Marketer specializing in Google Ads and GA4/GTM tracking
Barcelona, SpainHead of Marketing17 years experienceDirectorDigital MarketingAdvertisingFinTech
ScreenedIdentity Verified
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About
Paid media/inbound marketer with experience managing high monthly ad spend in EMEA and Spain, including a regulated online betting environment. Built a content-led acquisition approach (YouTube/blog audience building) paired with remarketing and conversion campaigns, optimizing to CPL and lead quality while collaborating with CRM and external teams.
Experience
Head of MarketingExperiencia Topstep
Digital Specialist & PartnerPinverds
Inbound Marketing ManagerSportium Apuestas Deportivas
Search & Social Media Marketing ManagerHP (Graphic Solutions EMEA)
SEO StrategistGrupo Icyesa – Hotels
Web BuilderLenovo Argentina
FounderArequipe Design
SalesDuty Free Stores – New Zealand
Key Strengths
- Managed high-spend paid media budgets ($80K+/month personally; $300K+/month with external team support)
- Built inbound-to-remarketing funnel using YouTube/blog content to drive conversions
- Diagnosed stalled performance and reduced high CPL by shifting to educational campaigns plus new landing pages
- Optimized campaigns using multi-metric evaluation (CTR, leads, CPL/total cost, new clients, client spend/value)
- Communicates performance data clearly to stakeholders with actionable improvement focus
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