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Quetzal Salcido - CRM & Lifecycle Marketing Manager in Los Angeles, CA

Quetzal Salcido

Senior CRM & Lifecycle Marketing Manager specializing in DTC and eCommerce

MedicoolThe Art Institute of Santa MonicaLos Angeles, CA16 Years ExperienceSenior LevelWorks Remote

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About

Lifecycle/CRM marketer in a niche, female-predominant medical/ecommerce product environment who builds behavior-based post-purchase programs using email + SMS and Zendesk support-ticket insights. Reported measurable lifts in repeat purchase (15–20%), faster repurchase cycles (~30% reduction in latency), higher engagement, fewer support tickets, and improved CSAT—while maintaining margins and avoiding increased ad spend.

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Key Strengths

  • Led behavior-based post-purchase lifecycle campaign to improve repeat purchase and LTV without increasing ad spend
  • Improved second-purchase conversion by ~15–20% and reduced time-to-purchase latency by ~30%
  • Increased email engagement (open/response rate up ~30%) via segmentation and channel mix (email + SMS)
  • Used Zendesk ticket insights to drive problem-solution messaging, reducing support tickets and improving CSAT
  • A/B tested feature-focused vs problem-solution creative; maintained conversions while reducing discount reliance and improving margins
  • Reduced email/SMS fatigue through frequency management while keeping SMS engagement high

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Experience

CRM & Lifecycle Marketing ManagerMedicool · Jan 2022 – Present
Customer Service & CRM ManagerFountainhead · Jan 2015 – Jan 2022
Customer Service & eCommerce Operations ManagerInternet Discount Group · Jan 2010 – Jan 2015

Education

The Art Institute of Santa Monicabachelor, Business Management

Skills

CRMEmail MarketingA/B TestingOnboardingCustomer ServiceE-commerceTableauSalesforceCross-Functional CollaborationLifecycle MarketingEmail Lifecycle MarketingSegmentationPersonalizationKPI AnalysisRevenue Analysis

Languages

English

Certifications

Google AdsGoogle AnalyticsLean Six Sigma

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Sales & Business DevelopmentSales & Business Development in Los Angeles MetroCRMEmail MarketingA/B TestingOnboarding

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Connect with Quetzal

Quetzal already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Quetzal SalcidoSenior CRM & Lifecycle Marketing Manager specializing in DTC and eCommerce