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Dania Yammout
Senior CRM and Email Marketing Manager specializing in e-commerce
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About
CRM leader with roughly seven years of experience across fashion and aesthetic pharma/wellness, including building CRM infrastructure during a HubSpot-to-Salesforce transition. They’ve owned Salesforce Marketing Cloud/Data Cloud, launched new SMS and DTC capabilities, supported both B2B and B2C programs, and now manage a small CRM team while remaining deeply hands-on with SQL, segmentation, QA, and performance reporting.
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Key Strengths
- 7 years of CRM and email marketing experience
- Built CRM framework during HubSpot-to-Salesforce transition
- Owned Salesforce Marketing Cloud and Data Cloud setup
- Built and automated seven CRM programs across rewards and loyalty
- Established new SMS channel and migrated push notification platform
- Built out a new DTC CRM business unit
- Hands-on SQL segmentation and audience building
- Managed CRM across B2B and B2C
- Executive-facing KPI reporting and leadership visibility
- Strong cross-functional execution with marketing, sales, and PMO teams
- People management of two CRM managers
- High QA rigor across campaigns, audiences, and dynamic content
- Data-driven optimization of checkout drop-off and follow-up journeys
- Successful rewards reactivation and subscription conversion campaign
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