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Ravindu Lekamge
Mid-level Growth Marketing Specialist specializing in B2B/B2C GTM and partnerships
Ontario, CanadaFreelance Marketing Consultant (Part time)5 years experienceMid-LevelMarketing & AdvertisingConsumer ElectronicsB2B
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About
B2B GTM and partnerships professional from Canon Canada who coordinated multi-technology partner ecosystems (IRIS, Therefore, Artsyl) to launch Intelligent Pay, driving a 40% lift in qualified leads and 60% growth in qualified opportunities. Known for tight cross-functional execution and data-driven optimization, including creating a 5-year ROI calculator that improved webinar engagement and post-event demo conversion.
Experience
Marketing Specialist AssociateCanon Canada Inc
Junior Marketing AssociateEGUARDIAN (Pvt) Ltd
Junior Marketing AssociateBurse Pharmaceuticals (Pvt) Ltd
Operations MerchandiserMAS BODYLINE (Pvt) Ltd
Education
University of Bedfordshiremaster, Marketing (2021)
University of Plymouthbachelor, International Business Management (2018)
Key Strengths
- Led multi-partner GTM rollout for Canon Intelligent Pay across IRIS/Therefore/Artsyl
- Drove measurable pipeline impact (40% increase in qualified leads; 60% rise in qualified opportunities)
- Strong cross-functional and partner alignment in complex, multi-stakeholder launches
- Data-driven growth experimentation (optimized email/webinar-to-demo conversion loop using CRM metrics)
- Created new sales enablement asset (5-year ROI calculator) from field insights, improving engagement and demo requests
- Operational rigor in execution (workback schedules, deliverable trackers, structured partner meetings, dry runs)
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