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Ravindu Lekamge
Mid-level Growth Marketing Specialist specializing in B2B/B2C GTM and partnerships
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B2B GTM and partnerships professional from Canon Canada who coordinated multi-technology partner ecosystems (IRIS, Therefore, Artsyl) to launch Intelligent Pay, driving a 40% lift in qualified leads and 60% growth in qualified opportunities. Known for tight cross-functional execution and data-driven optimization, including creating a 5-year ROI calculator that improved webinar engagement and post-event demo conversion.
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Key Strengths
- Led multi-partner GTM rollout for Canon Intelligent Pay across IRIS/Therefore/Artsyl
- Drove measurable pipeline impact (40% increase in qualified leads; 60% rise in qualified opportunities)
- Strong cross-functional and partner alignment in complex, multi-stakeholder launches
- Data-driven growth experimentation (optimized email/webinar-to-demo conversion loop using CRM metrics)
- Created new sales enablement asset (5-year ROI calculator) from field insights, improving engagement and demo requests
- Operational rigor in execution (workback schedules, deliverable trackers, structured partner meetings, dry runs)
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