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Reena Nikam
Senior Ad Operations Manager specializing in digital and programmatic media
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About
Performance marketer with hands-on ownership of a high-spend, highly seasonal e-commerce account for a niche product, managing an $850k budget across DV360, Google Ads, Meta, and PMax. Stands out for combining structured testing, cross-channel attribution, and weather-based targeting to drive 30% YoY sales growth and exceed ROAS goals by 10x. Currently open to remote roles after a personal break and ready to re-enter at full speed.
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Key Strengths
- Owned and optimized an $850k seasonal paid media campaign independently
- Drove 30% year-over-year sales growth for a niche e-commerce product
- Delivered 10x against ROAS KPI
- Strong audience strategy across prospecting and retargeting
- Methodical creative and audience testing with separate line items and statistical rigor
- Cross-channel media planning across DV360, Google Ads, Meta, and PMax
- Adapted campaign strategy using weather-based geo targeting
- Client-facing reporting and performance communication
- Earned client appreciation and increased follow-on budget
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