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Reginald Obetta
Mid-level Brand Strategist and Copywriter specializing in growth advertising
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About
Performance marketer with consultant/founder experience who shows unusually strong strategic depth in paid media despite still building direct ownership of $50K+/month accounts. Particularly strong on Meta, with a rigorous full-funnel, testing, and troubleshooting framework spanning Meta, Google, and TikTok, plus an ownership-oriented approach suited to either freelance or full-time growth roles.
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Key Strengths
- Deep hands-on expertise in Meta advertising
- Strong full-funnel paid media strategy across Meta, Google, and TikTok
- Disciplined creative, audience, and bidding test design
- Data-driven scaling methodology with clear kill/scale thresholds
- Strong retargeting and audience segmentation strategy
- Performance diagnosis using structured troubleshooting checklists
- Ability to identify creative fatigue, audience saturation, and auction pressure
- Methodical budget allocation using ROAS, CPA, and funnel bottleneck analysis
- Consultant and founder mindset with strong ownership
- Documents repeatable playbooks for campaign recovery and optimization
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