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Sam Tahani
Senior Growth & B2B Marketing Lead specializing in GTM, partnerships, and lifecycle growth
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About
Growth/partnerships operator in gaming/creator ecosystems who builds measurable, retention-focused creator deals (hybrid comp, clear rights/exclusivity, UTMs/codes) and iterates based on activation/early retention. Runs repeatable creator-driven acquisition experiments and GTM launches, with a demonstrated bias toward niche creators and rapid testing to improve conversion efficiency and sustainable growth.
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Key Strengths
- Outcome-first partnership strategy focused on qualified users and retention (not reach)
- Data-driven partner selection using historical creator performance and audience conversion signals
- Structured negotiations with clear deliverables, usage rights, limited exclusivity, and measurable attribution
- Iterative optimization based on post-signup behavior; adjusts messaging/CTA and cuts low-retention channels
- Built repeatable creator acquisition experiments (A/B tests across creators/hooks/landing pages) that improved conversion
- Identified that niche creators can outperform large creators; shifted budget to smaller tests for higher efficiency
- Uses personal network to accelerate early deal velocity and reduce pilot-phase acquisition costs, then scales via documented playbooks
- Develops long-term creator relationships through transparency (sharing performance data) and collaborative iteration
Reference Highlights
- very effective relationship builder
- consistent follow-through
- clear communication
- focus on win-win outcomes
- calm and composed in important talks
- strong negotiation skills
- confident in outward-facing situations
- builds trust with clients and team members quickly
- adaptable
- strong problem-solving
- works well under pressure
- drove measurable revenue impact (negotiated additional $250 in service)
Sam's references speak for themselves. Let us connect you.
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