Sam Tahani

About

Growth/partnerships operator in gaming/creator ecosystems who builds measurable, retention-focused creator deals (hybrid comp, clear rights/exclusivity, UTMs/codes) and iterates based on activation/early retention. Runs repeatable creator-driven acquisition experiments and GTM launches, with a demonstrated bias toward niche creators and rapid testing to improve conversion efficiency and sustainable growth.

Experience

Education

Key Strengths

• Outcome-first partnership strategy focused on qualified users and retention (not reach)
• Data-driven partner selection using historical creator performance and audience conversion signals
• Structured negotiations with clear deliverables, usage rights, limited exclusivity, and measurable attribution
• Iterative optimization based on post-signup behavior; adjusts messaging/CTA and cuts low-retention channels
• Built repeatable creator acquisition experiments (A/B tests across creators/hooks/landing pages) that improved conversion
• Identified that niche creators can outperform large creators; shifted budget to smaller tests for higher efficiency
• Uses personal network to accelerate early deal velocity and reduce pilot-phase acquisition costs, then scales via documented playbooks
• Develops long-term creator relationships through transparency (sharing performance data) and collaborative iteration

Reference Highlights

• very effective relationship builder
• consistent follow-through
• clear communication
• focus on win-win outcomes
• calm and composed in important talks
• strong negotiation skills
• confident in outward-facing situations
• builds trust with clients and team members quickly
• adaptable
• strong problem-solving
• works well under pressure
• drove measurable revenue impact (negotiated additional $250 in service)